CartbeatTerms of Service
These terms govern use of Cartbeat, a Shopify app for open-cart recovery email and optional Comebacks SMS. By installing or using Cartbeat you agree to them on behalf of the store and merchant account that installs the app.
The service
Cartbeat helps merchants send timed recovery messages for abandoned Shopify checkouts, optional offers (coupon, gift, BOGO, free shipping when configured), optional AI-assisted copy, recovery reporting, and optional Comebacks SMS for past customers of that merchant. Features may be labeled beta and can change.
Not third-party bulk marketing: Cartbeat is not a lead-generation, affiliate blast, or multi-brand SMS marketplace. Messages are sent for the merchant store that installed Cartbeat and collected shopper consent, about that store’s carts, orders, and offers — not as promotional traffic sold to unrelated third parties.
Your responsibilities
- Shopify store authority. You may install Cartbeat only on stores you own or are authorized to manage.
- Commercial email compliance. Before live recovery email, set a real physical mailing address in Setup. Every commercial email must identify your store and include a working unsubscribe. Cartbeat adds one-click unsubscribe headers where supported; you remain responsible for lawful use in your jurisdictions (including CAN-SPAM, CASL, and GDPR where they apply).
- Marketing consent. Open-cart recovery may include promotional offers. You are responsible for whether your store requires marketing opt-in before email, and for using Setup controls (including consent-only mode when available) to match your policy.
- SMS / Comebacks. SMS is used for the merchant’s own opted-in customers (cart recovery / win-back for that store). You must obtain and retain valid express consent, honor STOP/HELP, display required disclosures (including message frequency and “message and data rates may apply”), and complete any carrier registration (including US A2P 10DLC) for your brand/use case. You may not use Cartbeat to text purchased lists, non-consenting numbers, or campaigns for unrelated third parties. See our SMS Opt-In Policy and Privacy Policy.
- Content and offers. You are responsible for the truth of discounts, gifts, inventory, and claims in messages Cartbeat sends for your store. Do not configure offers you cannot honor.
- Account security. Protect Shopify staff access and any API credentials you paste into Cartbeat (for example Twilio).
Billing
Paid plans are charged through Shopify Billing (or other methods we enable). Trial periods, the base plan, and optional Offer insights are described in the app and on cartbeat.app. Cancel through Shopify to stop renewals. Usage costs for SMS (Twilio) and any merchant-owned email infrastructure are separate from Cartbeat subscription fees.
Data
We process merchant and shopper data as described in our Privacy Policy. You instruct us to process shopper checkout and messaging data to operate recovery and related features for your store. We do not share, sell, or provide mobile phone numbers or messaging consent to third parties or affiliates for marketing or promotional purposes. Shopify’s required customer data request and redaction webhooks are implemented as described in that policy.
Acceptable use
Do not use Cartbeat to spam, harass, evade unsubscribe or STOP, send unlawful content, text purchased or scraped lists, run third-party affiliate SMS blasts, probe security, or overload the service. We may suspend access for abuse, unpaid bills, or risk to shoppers or infrastructure.
AI features
When AI copy is enabled, drafts are generated from cart and shop context under product rules. Models can err; copy is checked against configured offers where the product enforces it, and templates may send if a draft fails checks. You remain responsible for what ships to shoppers.
Disclaimers
The service is provided “as is.” We do not guarantee deliverability, recovery rates, inbox placement, carrier SMS acceptance, or uninterrupted uptime. Attribution and recovered-revenue figures depend on tracking, store configuration, and shopper behavior.
Limitation of liability
To the fullest extent permitted by law, Cartbeat’s total liability arising out of the service is limited to the fees you paid for Cartbeat in the three months before the claim. We are not liable for lost profits, lost data, or indirect damages.
Changes
We may update these terms. Material changes will be reflected on this page with an updated date. Continued use after the update constitutes acceptance.